With a clear and sweeping focus, “Whiter than White” by Materials Council explores “the pursuit of ‘whiteness’ in the built environment,” with a highly-curated and hands-on exhibition of architectural materials and finishes at The London Design Festival 2012.

It’s the inaugural showcase for Materials Council, a collaboration with the folks behind Architonic with Brad Turner and Ian Hunter, a new company that exists solely to keep architects and designers up-to-date in the fast-moving world of building materials and technologies. More at DailyTonic. Photos: Daf Photography.

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